We built The Actionists because we have increasingly seen a disconnect between the business and the marketing and brand strategies that follow.
As a result, marketing has not driven business growth the way it should.
The old model is broken.
At The Actionists, we build your marketing and brand foundations off of your core business issue (not around it).
Whatever the existential threat you’re battling, we focus on how to “jiu jitsu” those headwinds so that they become tailwinds for your business.
informative analytics without being executable for marketing.
strategy done to sell ads vs. your business.
A holistic approach that creates and connects your business, marketing, brand strategy and creative foundations.
It’s road tested globally and locally over the last 20 years by our client-side experience.
A foundation-laying “Problem & Opportunity” phase that audits the Consumer, Category, Culture and Competition (The 4Cs) to align everyone behind the long term business needs and opportunities that marketing must address.
A deep dive into the business looking at key segments for retention / acquisition; strategies to increase purchase frequency / amount etc. that set your business objectives.
From there, we look at the need states / occasions driving your consumer in order to build the brand’s relevancy and brand platform.
Built up organically from the business drivers and opportunities.
Maps the key consumer, category, competitive and cultural factors your brand needs to consider.
Ladders into your long-term brand platform and vision.
The visual manifestation of your brand.
- Your logo / symbol and wordmark
- Your color palette
- Your fonts
- Your product and lifestyle photography
- Your packaging
The core creative idea will be both a big and organizing idea that will guide all of your marketing efforts for the coming years.
It is designed to answer the business opportunity and falls out of your Brand Platform.
We build the marketing plan by building the purchase funnel.
First, we look at each stage of the funnel and its science.
Second, we look at the key consumer insight per stage.
Third, we look at the business challenge / opportunity and implication for marketing action.
And lastly, we apply this agnostically across owned, earned, shared and paid assets to solve with the greatest impact and cost efficiency.
A Nimble Approach to Innovation, built out the needs of the business and the consumer. Ideas that are always tangible over the theoretical.
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The Actionists was built by Pio Schunker (former Samsung Global EVP/ Coca-Cola SVP) and Lee Roth (former Coca-Cola/PayPal/Wieden/Ogilvy exec).
Our team consists of former CMO’s, Agency Executives and Consultants, so we know what it takes to drive the business and what it takes to create meaningful connections with your consumers.
(We know how to build the business.)
(We know how to build brand love.)
(We know how to do it faster, better and efficiently.)
We’ve thrown out the archaic billing system of FTE’s, hourly rates, with so many titles and layers that it makes your head spin.
Instead, you pay strictly on what you ask for - our pricing is based on products and deliverables. Marketing muscle without the flab.
Reach out and find out more about our pricing model.
We've created a partnership with our friends at Evergreen Trading where you can trade your distressed assets for our services.
It’s a whole new way to reduce your non-working dollars.
